Some may get overwhelmed on the topic of Creating a Social Media Content Calendar to Stay Organized and Consistent. Here are some tips on how you can do this.
- Start by outlining who you’re trying to reach and what you want to achieve.
- Choose the social media platforms where your audience is most active – for us, LinkedIn is the best platform to be active on!
- Select a calendar tool or template that suits your needs. Whether it’s on Google Sheets, Excel, or a dedicated social media content calendar scheduling platform, find a system that works for you and allows for easy collaboration if you’re working in a team. We plan everything on a google sheet & then use HubSpot to schedule out the posts. Some great options with free plans available are: Buffer & Hootsuite.
- Map out a social media content calendar based on your goals, events, holidays, and industry trends.
- Break down your monthly social media content calendar into weekly and daily schedules. Assign specific types of content to each day to keep your posts diverse and engaging.
- Batch create content in advance whenever possible. This allows you to maintain a consistent posting schedule without feeling overwhelmed by daily content creation tasks. We always create our content at least a week in advance so we feel well prepared!
- Don’t forget to include a mix of promotional and non-promotional content. Your social media calendar should offer value to your audience while also promoting your business strategically.
- Schedule time for engagement and interaction with your audience. Respond to comments, messages, and mentions promptly to build relationships with your followers. This also helps push your content to a larger audience! By
By following these steps, you can create a social media calendar that helps you stay organized, consistent, and strategic in your marketing efforts across various platforms
